BrandWell AI Content Detector Review: How Reliable Is It?
Ever wondered if BrandWell AI detector really works?
In this article, I’ll walk you through real tests, show how it handles different types of content, and break down the key features and limits. By the end, you’ll have a clearer picture of what to expect.
Let’s dive in and see how it performs.
What Is BrandWell
BrandWell is an AI-based platform mainly used by professionals in marketing, content strategy, and SEO who work with large volumes of written material.
Formerly known as Content at Scale, it combines text generation, optimization, and detection tools aimed at improving writing efficiency and consistency.
What Is BrandWell AI Detector
The BrandWell AI Detector is a tool designed to identify whether a piece of text was written by an AI model such as ChatGPT, Claude, or Gemini.
It relies on proprietary machine learning algorithms that analyze sentence structure, rhythm, and word patterns to pinpoint the subtle cues of AI writing—like overly consistent phrasing or missing emotional nuances that humans naturally include.
The detector currently works only with English text but allows users to copy from a URL or upload a file for scanning.
Extra tools in BrandWell
WriteWell: a writing assistant that supports multiple content formats.
RankWell: an SEO-focused module that generates long-form articles backed by keyword research and ranking strategies.
Content Intelligence: a full suite for keyword research, topic clustering, and optimization audits.Codeforce: a unique WordPress customization tool that lets users build plugins and expand their sites with AI-driven code generation.
How Accurate Is BrandWell AI Detector
BrandWell claims it can accurately detect AI-generated content.
I wanted to verify this, so I set up a few practical tests using different types of text.
The goal was simple: see whether the detector could reliably distinguish AI-generated, human-written, and mixed content.
Test 1: Pure AI Text
Setup:
For the first test, I generated a full paragraph of text using ChatGPT-4. The goal was to see if the detector could clearly flag content that was entirely AI-generated.
Results:
It reported that the “human probability results are hard to tell” and noted that the text “reads very machine-like.”
Observations:
The detector’s judgment was somewhat ambiguous. While it recognized the text as machine-generated to some degree, it did not provide a clear numerical probability, making it harder to gauge confidence.
Overall, it correctly identified AI characteristics, but the result lacked precision.
Test 2: Mixed AI + Human Writing
Setup:
For the second test, I took a paragraph written entirely by a human before ChatGPT was released and had ChatGPT-4 continue it.
The resulting text was 454 words, with 187 words (41%) written by a human.
Results:
BrandWell flagged this text as “pass as human.”
Observations:
In this case, BrandWell leaned toward labeling the text as human-written, even though a significant portion was AI-generated.
This shows that mixed-content text can sometimes evade detection, particularly when human writing is present.
Test 3: Humanized AI Text by QuillBot
Setup:
At the end, I took the 100% AI-generated text from Test 1 and processed it through QuillBot’s advanced humanizer mode.
The goal was to see whether BrandWell could still detect AI-generated text after rephrasing.
Results:
Even after humanization, BrandWell still flagged the text as “not like human writing.”
Observations:
QuillBot’s advanced humanization was not enough to bypass BrandWell’s detection.
This suggests that the tool can identify AI patterns even when they are partially masked or rewritten for a more human style.
Pros and Cons of BrandWell AI Detector
Pros:
Text Highlighting: AI probability is visually indicated, helping users quickly locate AI-like segments.
Additional Tools: BrandWell includes features like text rewriting, bulk scanning, and content evaluation tools, which can support overall content management.
Sentence-Level Analysis: Text highlighting shows AI probability at the sentence level, making it easier to pinpoint AI-like segments.
Cons:
Free Trial Limitation: After using the free version, you must subscribe to continue using the detector.
Cost: The subscription can be expensive for individuals or small teams compared with some alternative platforms.
Potential False Positives: Like most AI detectors, it may occasionally misclassify human-written text.
Limited Result Transparency: Detection results do not provide numerical probability scores, only a basic AI/human determination.
BrandWell Pricing
BrandWell offers both free and paid options to suit different types of users.
Free Trial:
The free plan allows limited AI detection for short text snippets, with input capped at around 4,500 words per scan and daily usage limits, making it suitable for personal or occasional checks.
Paid Plans:
Paid plans expand the features and capacity. The Standard or Essentials Plan, priced at $249 per month, provides full AI detection with higher character limits, more frequent scans, detailed reporting, and priority support, which is useful for freelancers, small companies, or educators.
For larger organizations, the Agency or Enterprise Plan—custom-priced, around $499 per month—adds bulk scanning, API access, team account management, and advanced research tools.
In short, the main differences between free and paid plans are the scan limits, frequency, and reporting capabilities, with paid plans also supporting teams and more complex workflows.
Can You Bypass BrandWell AI Detector
Well, the quick answer is yes but not easily.
In practice, simple methods like basic rewriting, word replacement, or light paraphrasing are not enough. For example, in Test 3, we ran 100% AI-generated text through QuillBot’s advanced humanizer, yet BrandWell still flagged it as AI. The AI probability remained high, showing that minor adjustments cannot reliably hide AI patterns.
This is where a professional humanizer becomes necessary.
One example is EssayDone Humanizer, a tool designed to restructure and rephrase text in ways that mimic natural human writing. It doesn’t just swap words—it adjusts sentence structure, rhythm, and stylistic patterns, which reduces the linguistic markers that AI detectors look for.
To test its effectiveness, we took the same 100% AI-generated text from Test 1 and ran it through EssayDone. After humanization, BrandWell recognized the text as human-written, demonstrating that comprehensive linguistic and structural adjustments can significantly lower the probability of detection.
This shows that while basic rewriting is insufficient, professional humanizers can produce results that appear more authentically human to AI detection tools.
Alternatives to BrandWell
There are many AI detectors on the market, some with high accuracy and others less reliable. If you’re looking for alternatives, here are some of the top options to consider:
1. Originality.ai
Originality.ai supports multiple languages and offers a limited free trial. Its paid plan starts at $12.95 per month for 200,000 words or 2,000 credits. You can upload PDF, DOCX, and DOC files, or even scan websites. It requires a login and provides sentence-level analysis. Extras include plagiarism and fact checks, readability and grammar scoring, team collaboration tools, and a Chrome extension.
2. GPTZero
GPTZero is also multilingual and allows up to 5,000 characters per free test. Paid plans start at $14.99 per month for 100,000 characters. Supported formats include PDF, DOC, DOCX, and TXT files up to 50MB. A login is required, and it gives sentence-level analysis. Additional features include writing feedback, plagiarism detection, and citation tools.
3. EssayDone
EssayDone AI Detector stands out by letting you see results from multiple AI detectors — including GPTZero, Originality.ai, and Winston AI — all at once. It supports multiple languages and allows up to 4,000 words per input, making it convenient for longer essays or articles. This all-in-one approach gives users a broader perspective on content authenticity without switching between different tools.
4. ZeroGPT
ZeroGPT supports multiple languages and has a free plan. Paid access begins at $9.99 per month. It only works with text input and doesn’t require a login. Sentence-level analysis isn’t included, but it offers plagiarism checks, an AI summarizer, and an AI paraphrasing tool.
5. QuillBot
QuillBot allows up to 1,200 words per test on its free plan. Premium starts at $8.33 per month with unlimited scans. Multiple file formats are supported, though a login isn’t required for free scans. Sentence-level analysis is available. Beyond detection, it offers a paraphraser, summarizer, grammar check, plagiarism check, and text humanizer.
6. Copyleaks
Copyleaks supports over 30 languages, with a free limit of 15,000 characters per test. Paid plans start at $16.99 per month for 100,000 characters. Only copy-paste input is supported; file uploads aren’t available. It doesn’t offer sentence-level analysis. Its main perks include combined AI and plagiarism reporting, a shared data hub, and integrations with Google Docs and a Chrome extension.
FAQ
Is BrandWell 100% accurate?
No AI detector is perfect, including BrandWell. While it can reliably identify many AI-generated patterns, mixed-content or humanized AI text can sometimes evade detection, and occasional false positives may occur.
How to bypass BrandWell AI detector?
Simple rewriting or word replacement is generally not enough. Professional humanizers, like EssayDone, that restructure sentence patterns and adjust linguistic style, are more effective in reducing detectable AI markers.
Will my professor use an AI detector?
Some professors may use AI detection tools to check submissions, especially in courses that emphasize originality. However, policies vary widely between institutions and instructors.
Can I use AI detectors on my own work before submission?
Yes. Running your text through an AI detector can help identify sections that might appear AI-generated, allowing you to revise them for clarity and originality.
Are AI detectors legal?
Yes, using AI detection tools is legal. They are generally intended for academic integrity, content verification, or editorial purposes.
Is BrandWell AI Detector free?
BrandWell offers a free plan with limited functionality, including short-text scans and daily usage restrictions. Paid plans provide extended character limits, detailed reporting, and bulk scanning features.
Conclusion
So, that’s a wrap on our look at BrandWell AI Detector.
We went through how it flags AI text, ran a few tests, and checked out the pricing and limits.
Hopefully, this gives you a clearer picture of what it can and can’t do. Take what you need from it, and use it to make smarter choices when checking AI-generated content.